Sourcing

Better for the Earth. Better for You.
Learn what goes into our food and how we grow and source our ingredients.

How We Make Eggo® Waffles

Kellogg food developer Mark King has been making Eggo® waffles for decades – long enough to earn the honory title of "The Waffle King." In this video, he shares (some of) the secrets to how we make our delicious breakfast classic.

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How Eggo® Products Are Made

The hard red winter wheat that helps create our waffles, pancakes, and french toast is primarily sourced from farms in the plains.

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How Pop-Tarts® Are Made

Pop-Tarts® toaster pastries are made from hard red spring wheat, which is primarily sourced from farms in the upper plains.

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How Cheez-It® Whole Grain Crackers Are Made

The soft red winter wheat used for Cheez-It® crackers is primarily from farms in North Carolina.

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How Rice Krispies Treats® Are Made

The main ingredient in Rice Krispies Treats® is RICE, which is grown on family-owned farms in Arkansas, California and Louisiana.

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Six Things You May Not Know About Eggo®

Eggo® has come a long way from from its humble beginnings in San Jose, California.

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