Better for the Earth. Better for You.
Learn what goes into our food and how we grow and source our ingredients.
how we make eggo® waffles
Kellogg food developer Mark King has been making Eggo waffles for decades – long enough to earn the honorary title of "The Waffle King." In this video, he shares (some of) the secrets to how we make our delicious breakfast classic.
How Eggo® Products Are Made
The hard red winter wheat that helps create our waffles, pancakes, and french toast is primarily sourced from farms in the plains.Learn More
How Pop-Tarts® Are Made
Pop-Tarts® toaster pastries are made from hard red spring wheat, which is primarily sourced from farms in the upper plains.Learn More
How Cheez-It® Made with Whole Grain Crackers Are Made
The hard red winter wheat that helps create our waffles, pancakes, and french toast is primarily sourced from farms in the plains.The soft red winter wheat used for Cheez-It® crackers is primarily from farms in North Carolina.Learn More
How Rice Krispies Treats® Are Made
The main ingredient in Rice Krispies Treats® is RICE, which is grown on family-owned farms in Arkansas, California and Louisiana.Learn More
Six Things You May Not Know About Eggo®
Gen Z values novelty in their food choices. World flavors, unconventional formats and even bold flavors appeal to the younger generation.Watch Video